• +140%

  CTR vs. Benchmark

• +20%

  Engagement rate vs. Benchmark

• +31%

  Ad recall vs. Benchmark

Volkswagen drove visibility for the GTI's 50th anniversary through an impactful media orchestration and strategic creator partnerships.

• +9.3%

  Awareness (2x higher than FR benchmarks)

• +9.6%

  Intent (Significantly higher than FR norms)

• #3

  Top Luxury Brand on TikTok France in Q4, 2025 (EMV Value)*

Best-in-class beauty example of how to own the holidays through TikTok-first creative, full funnel media and creator community experiences.

• 10,6%

  de nouveaux acheteurs recrutés

• 11,8

  millions d’impressions délivrées auprès d’audiences qualifiées

• 18,6%

  d’augmentation des ventes générées

Marque historique du soin accessible à tous, Garnier (groupe L'Oréal) est reconnue pour son engagement en faveur de l’inclusivité et du naturel. Forte de ces valeurs, la marque a souhaité capitaliser sur TikTok pour amplifier sa visibilité auprès d’une audience jeune, connectée… et exigeante.

• -38%

  coût par installation

• +49%

  installations attribuées via SKAN

• +8%

  Web Conversions

Back Market a souhaité évaluer à travers 3 A/B tests rigoureux si les campagnes Smart+ surpassent réellement les méthodes traditionnelles en matière de ventes de produits et d’installations d’applications.

• x3

  ROAS*

• +8%

  Value Per Purchase*

• -68%

  Cost Per Action*

The Frankie Shop uses Performance Always-on Approach To Boost Results

• x13

  Return On Ad Spend

• 5,10€

  Cost per Purchase

Maximizing Conversions During Peak Shopping Seasons

• 55pt

  In lead transformation

• -50%

  Cost per booking

Changing attribution model to enhance lead generation

• -50%

  on CPM

• 17sec

  average watch time

Utilizing the power of creators on TikTok to deliver authentic creatives and increase brand performance.

• +55%

  Registration CVR (after the switch from installs to AEO + APP)

• -53%

  In-app registration CPA

• -42%

  In-app purchase CPA

Driving in-app registrations using App Event Optimization and App Profile Page.

• +21%

  Ad Recall

• +15%

  Awareness

• +7%

  Preference Layer

Generating buzz and engagement for KVD new liquid foundation

• +11%

  Ad recall

• +11%

  6sec VTR

• +1.1%

  Engagement rate

Increasing awareness by securing best spots in TikTok feeds

Get comprehensive measurement of TikTok performance on your offline conversions